The rotation of the iPhone atop the pedestal was in perfect sync with the rotation of the iPhone projected on the big screen at the back of the stage. There’s no store where you buy such pedestals; Apple designed and engineered it specifically for this event. It was on stage for about a minute.
I really enjoy reading Daring Fireball, an Apple and tech blog by Jonathan Gruber. Most of the time he’s pretty much spot on, and while he’s clearly an Apple partisan, he’s usually pretty sober about it.
Which is why the quote above kind of really struck me.
Perhaps the rotation of the pedestal was in perfect sync with the projected image because the projected image was from a camera focused on the pedestal?
I mean, c’mon. I watched the video. The impression I have is that Phil didn’t notice that the projection didn’t come on when the pedestal finished rising, and you can see a kind of hesitation in his presentation when he mentions it. So that was actually a glitch in the performance.
Don’t get me wrong, Apple does these better than anyone else in the industry, and everyone else in the industry is doing their best to copy these presentations, including the hyperbolic narratives, which are getting a bit much if you ask me.
Anyway, just had to mention that. Otherwise, nice piece.
Update: It occurred to me later that Mr. Gruber may have been having a bit of fun with his critics, which I am not. It might have been a bit of tongue-in-cheek self-parody. I’m afraid I’m a bit literal-minded first thing in the morning.